Trends & Future Thinking
Hi there!
I'm Bianca, someone passionate about a freer, more diverse, and fun world. I bring a legacy mindset that connects with all generations.
As a strategist, I craft projects across branding, content, consumer insights, research, and future thinking. My approach starts with genuine connection: I map and listen to different people, uncovering what truly matters in their lives and routines. I tune into both rational and emotional drivers, translate complex expert knowledge, and stay attuned to cultural shifts. My goal is simple-blend truth, relevance, and creative imagination in every project.
While I follow a structure, I always leave room for organic development, making each project uniquely its own. I collaborate with advertising agencies, branding and research consultancies, design studios, and innovation hubs. I also work directly with brands on their strategic needs.
With 18 years of experience developing strategies for large and international brands, I welcome projects of all sizes. My background spans diverse categories including food & beverages, energy drinks, health, beauty, personal care, fashion, automotive, banking/fintech, home, education, entertainment, and technology.
Beyond my strategic work: I founded an e-commerce fashion brand (2013-2016) and contribute to social projects as a volunteer.
Some possible scopes of work:
Brand Strategy based on in-depth studies of consumer behaviors, target audiences, market landscapes, and competitive analysis.
Uncovering the perceptions and actions of key stakeholders, identifying aspirational audiences, building a critical view of competition, and structuring the evolution of brand positioning or approach.
Brand Loyalty by integrating Customer and Brand Experience
Developing comprehensive brand strategies that seamlessly integrate digital and offline channels, incorporating content marketing, influencer partnerships, and experiential activations. Enhancing customer journeys by leveraging user insights to create compelling value propositions and improving overall experiences. Contributing to positive social change by developing and evolving impactful community initiatives.
Uncovering deep consumer insights through qualitative research methodologies
Including co-creating research methodology, moderating focus groups, and conducting in-depth interviews.
Exploring potential futures for brands or specific market areas
By identifying emerging trends, disruptors, and enablers, and designing innovative product or service concepts for future scenarios.
Cases
A project conceived by a trend hub + research consultancy
A project conceived by an advertising agency
A project conceived by a branding consultancy
Brands in portfolio
A few featured clients
Education
Key professional training
InBehavior Lab
Applied Behavioral Sciences
2025 (in progress)
Hyper Island Brasil
Future Thinking
2023
São Paulo Digital School
Metrics, Measurements and Digital Optimization, Digital Communication and Media/Multimedia
2020
Miami Ad School Brasil
UX Strategy
2018
Sebrae São Paulo
The Empretec Training Workshop
2014
ESPM
Postgraduate Business Management and Marketing
2006
Universidade Federal de Pernambuco
Social Communication - Advertising
2005
Ready to map your strategy?
Let's collaborate on finding your best route forward. I'm here to customize approaches that fit exactly what you're after.
